It feels only years ago when I started BrainDecrypters. I can still recall the days of excitement and late-nights of brainstorming and creating this website. I couldn’t believe that almost eight years had passed.
During my life and during the inception of the BrainDecrypters brand I had always been on the forefront of innovation, flying to the next seminar to learn directly from world-class people and celebrities in our field.
However, things rarely go as planned. The funny thing is that I have been working on sophisticated, holistic frameworks and formulas for many years and was part of a very tiny group working with AI, ML, Language models and data science back when nobody thought it was real or ever was going to come into existence.
For years I’ve had these dreams of transforming my ideas into existence through technology and year after year felt like an everlasting disappointment.
Just before the COVID-19 period we had some internal changes and some people didn’t subscribe to the long-term vision I had for this company. In fact, I can understand from their perspectives that it took to long to materialize.
What they didn’t know is that what we had back then, our formulas and systems already belonged to the very best in the world, even though we were just a very small startup. A blip on the inifite radar.
Then came the Corona Virus era and it really asked a lot from us. We lost revenue, clients, saw many befriended entrepreneurs lose it all and lost quite some money on R&D projects and seminars, events we were planning to organise.
After this period, it became apparent that I developed multiple serious issues with my personal health, which meant that our company did not always get the attention it deserved.
From 2020 onwards I saw the uprising of AI as I had predicted for many, many years and I felt bittersweet. The thought: “If only we held onto our initial team of talented people, the sky would have been the limit!” popped into my mind quite frequently.
During the last couple of years I have been prototyping and working with cutting-edge tech while the ‘normal people’ were unaware of what was to come.
During these past five years I’ve devoted much of time and ideas to popular open-source and closed sourced AI and LLM apps while pivoting my next thing.
In the beginning I had been able to create many interesting proof of concepts, AI automation workflows and even entire apps. Of course on small scale, yet extremely powerful and profound in scope and I realized that all of these years and all of the frameworks, concepts and strategies that we had developed were now becoming even better with the benefit of adding new AI models.
Fast forward to 2025 I must come to the conclusion that not everything went according to the initial plan.
However, I am still standing. Our business is still here and we have never dropped one client or project. It made me stronger as a leader and entrepreneur yet humbled by time.
As we are entering the second half of 2025, I want to rediscover my passion and visionary vision I once had for this company, it’s values and it’s ideas.
I now recognize our concepts were too futuristic and too distant for a pre-AI dominant era.
Since the team of BrainDecrypters and my other brands is small at this moment, I will begin to look at the beautiful things that we have created and see what our next step will be. I am focused to find that spark and passion I once had for the original ideas and transform it in to something modular. Combining the “old” with the new.
I once read a book about the concept of “killing your darlings” – Letting go of your company, ideas or current route when it no longer serves you.
It has dawned on me that it is time. Time to evolve into something more meaningful and even closer to the needs of business owners in an era were AI will displace many of them.
The current weeks and months will be introspective in nature. Contemplating on what I truly want to offer you all.
In the last few years I was one of the first to come up with revolutionary concepts like AI with memory, RAG and LLM-persona’s – However, being the first or best doesn’t really matter if you don’t scale or tell a mass-audience.
Some of my endeavors to create our own language models and apps ended up amazing, only to be outperformed by for-profit giants like OpenAI or Antrophic within months. Therefore I no longer see the use in always being the fastest “David” to be slaughtered by the next “Giant Goliath”
I know there is so much I can already share and give to my current clients and new ones in the future, I just want to be sure it is fulfilling and sustainable for me as well, so I can give you all that I can be.
I thank you for reading this,
Best of luck to your (current) endeavors,
B. Schilder
Founder and CEO of BrainDecrypters
(part of BBS Innovational Enterprises)